Where Have All The Corporate Universities Gone?

The simultaneous impact of several major forces contributed to the decline of Corporate Universities.

Organizations began to adopt a bottom-line approach focused on cost cutting to improve efficiency during the global economic meltdown of 2008. Investments in learning and development initiatives declined, which impacted leadership commitment towards sustaining CUs.

Second, professional associations, consultants, and leading organizations shifted their attention towards talent management. Organizations became inwardly focused on improving and developing their existing human resources..

Third, the changing demographics exacerbated socio-cultural pressures on traditional universities and questioned their legitimacy and value in society.

Because corporate universities were established to closely approximate traditional universities in terms of developing cutting edge knowledge and innovation, they were affected by these contextual factors, and suffered from decreasing interest. A shrinking global market, privatization of education and a spurt in the private online education providers, and the increasing demands for complex skill sets demanded individualized approaches for developing the full potential of human resources.