Have you ever had to design a training program for a topic you just didn't get? Us too!

The wonderful thing about being a professional instructional designer is that you don't actually have to understand the topic, but you MUST understand the process of how people learn.

If you understand how to design learning - the topic is irrelevant.

For instance, we created Row, Row, Row Your Family Feud Boat (download, here) when we were charged with helping financial planners to overcome client objections to moving to a new platform.

At first, we referred to it as a "product" and we were quickly corrected: It's not a product, it's a platform.

When then changed our wording to "service." Wrong again. It's not a service, it's a platform. How could we design training to overcome objections to a platform if we didn't even get what that WAS?

Easy - you design a learning process and have the learners themselves fill in the content.

Check it out here. You can use this design for all sorts of topics.