If your organization has a “catalog” or prescribed curriculums, a wonderful way to engage with potential attendees is to hold a yearly “internal conference.”

Schedule a day which mirrors a professional development conference and invite all employees to avail themselves of the informative, free training sessions. Establish tracks, such as technology, leadership, service, etc., and within those tracks schedule one-hour previews of the various courses to give potential students a taste of what attending the full-blown offering might be like.

In order to determine what content to highlight, think about the “ah-ha” moments in each class. Impress your internal conference attendees with things they may not know (wow, I need to take this class in order to find out…), interactive and engaging topics (this seems like it will be a fun class to attend), and previews of how their on-the-job performance will be enhanced (I really should learn more about financial reports if I want to move in to management).

As participants leave the preview, ask them to complete an evaluation form, just like you would at a professional conference. On that form ask them if they would like more information about the topic, if they would refer a colleague to take the class (and that person’s contact info), and of course ask them for their own contact information. 

Now you have accumulated a “marketing list” of interested and engaged employees for future class offerings and you’ve also determined what topics are most in-demand in your organization, for the coming year.