The Training Doctor is celebrating its 30th anniversary this year!

We were founded in June of 1991, during a recession (the best time to start a business it turns out); and through the decades, as you might imagine, we’ve had to pivot a few times to keep up with industry changes and trends.

We thought we’d share a peek into our time capsule. 

At our start, we weren’t even called The Training Doctor – at first we were named Business Visions Consultants or BVC for short (dreams of IBM dancing in our heads). Why did we change our name? You try to say either of those things (the full company name or the abbreviation) when answering the phone. They are both completely unintelligible.

PIVOT

Also at our start, we were focused on contract facilitation for various organizations in the Northeast such as school systems, insurance companies, casinos, and state agencies. After four years in business and one particularly grueling, year-long, facilitation gig teaching supervisory skills using a million-dollar curriculum our client had purchased from a well-known leadership development company who shall go unnamed because it was sooo b a d (suffice it to say, they are no longer in business), we commenced our FIRST PIVOT and decided that there were a lot of great facilitators around but NOT a lot of great training designers and we would be better suited to focusing solely on instructional design. 

For the next 20 years our sole offering was to design custom curriculums for our clients and hand it back to them for delivery. This was typically because the work our clients did was either very technical or proprietary, and they needed something custom designed for them. Since our expertise is in how adults learn, and particularly how adults in the workplace learn (where behavior change is the expected outcome), we had the pleasure of working in all sorts of industries and for companies you have never heard of like a cheese processing plant in New Jersey, a startup medical company founded by one of the original founders of WebMD in Atlanta,

a 15-store kitchen wares retailer in Connecticut (think Williams Sonoma, but on a much smaller scale) that was doubling its number of retail outlets in one year, the precursor to VMware in Massachusetts, a twenty-year-old, UK-based, global insurance broker that had never had a training department before, and many, many more. If you are interested, you can go to our home page and see some of the logos of the more recognizable companies.

During this time we crisscrossed the US speaking at many industry conferences which were focused on training, adult learning, human resources, and organizational development, helping others to learn how to take knowledge from SME’s heads and turn it into a curriculum, how to design fair and legally valid tests administered post-training, and how to ensure you are designing a training program that actually gets at the root of a performance problem, not just a symptom. Additionally, we had two books published – how to be a successful one-person training department since many of our clients were just that, and how to design a blended learning approach to workplace training.

PIVOT

It was also during this time that we completed our SECOND PIVOT into Virtual Instructor Led Training, or vILT.  While the focus on instructional design stayed true, the delivery mechanism changed. Throughout the nineties and first few years of this century the only option was classroom-based training. But with the advent of the internet and computers at every desk, and the development of WebEx (which was the front-runner in synchronously delivered training, followed by many others), we saw the potential for global companies to embrace the use of vILT to cut costs and still provide high-quality training in a “classroom” environment.

From about 2002 to 2015 The Training Doctor specialized in designing virtual instructor-led training curriculums for many Fortune 500 organizations that had global footprints. This became the expertise we were most known for since designing engaging, interactive, online learning to a group of people who are all sitting alone at their desks is no easy feat. Especially when the end goal is to get those people to change their behavior as a result of participating.

Virtual Instructor-Led Training is the format that pulled together all our history and skills: facilitation, design, adult learning theory + radio and television training (because as hard as it is to design for vILT, it’s even harder to be the facilitator).

As an aside, you might be interested in learning about the pivot we DIDN’T make - which was NOT giving the time of day to eLearning which was all the rage in the late nineties. eLearning – in our opinion – is not effective for learners or clients, for a number of reasons: it’s largely self-study and we know that most people are not self-directed… there is no one to ask questions of… back in the 90’s and early 2000’s it was very linear and real-life is not linear, so it wasn’t teaching “real world”… the completion rates are abysmal… adults are collaborative learners and there is no collaboration with a computer… the cost and time to “program” are astronomical… and the maintenance to ensure content is up-to-date can be cumbersome or neglected. vILT overcomes all of these faults, which is why we embraced this form of learning via computer.

PIROUETTE

Our last pivot was more of a pirouette which occurred in 2015. We now focus solely on the design of leadership development to help organizations to develop leadership pipelines and bring their future leaders “up” from within. Throughout our 15+ years of designing custom curriculums via vILT two topics were consistent: sales and leadership. And what we saw large, well monied, reputable organizations doing in the realm of leadership was wrong, completely wrong. And we were PART OF THE PROBLEM.

You cannot teach someone to be a coach in a 2-hour coaching course with a breakout for roleplay. You cannot teach someone to be emotionally intelligent in a class.  It’s impossible to learn to manage stakeholders if people aren’t out in the organization interacting with their stakeholders learning what their values and needs are.

Yes, there is a time and place for classroom (or eLearning) – such as when learning facts, underlying rules, and how-to, but leadership is a behavior and changing people’s behavior is an experiential process done over time and approached in many ways.

Now, in our 30th year, we are committed to forestalling the leadership development crisis that companies have fallen victim to over the last few decades. Our exclusive focus (and passion) is helping small to medium-sized organizations to create a leadership pipeline by having a development strategy that starts when an employee walks in the door. Some of our unique techniques include experiential learning, job visitations, mixed cohorts of learners, and other proven development strategies that you won’t find in “off the shelf” leadership development or a one-and-done course. 

If you think we can assist your organization – please give us a call or you can download an overview of our process here.