Pivot, Pivot, Pirouette
The Training Doctor is celebrating its 30th anniversary this year!
We were founded in June of 1991, during a recession (the best time to start a business it turns out); and through the decades, as you might imagine, we’ve had to pivot a few times to keep up with industry changes and trends.
We thought we’d share a peek into our time capsule.
At our start, we weren’t even called The Training Doctor – at first we were named Business Visions Consultants or BVC for short (dreams of IBM dancing in our heads). Why did we change our name? You try to say either of those things (the full company name or the abbreviation) when answering the phone. They are both completely unintelligible.
PIVOT
Also at our start, we were focused on contract facilitation for various organizations in the Northeast such as school systems, insurance companies, casinos, and state agencies. After four years in business and one particularly grueling, year-long, facilitation gig teaching supervisory skills using a million-dollar curriculum our client had purchased from a well-known leadership development company who shall go unnamed because it was sooo b a d (suffice it to say, they are no longer in business), we commenced our FIRST PIVOT and decided that there were a lot of great facilitators around but NOT a lot of great training designers and we would be better suited to focusing solely on instructional design.
For the next 20 years our sole offering was to design custom curriculums for our clients and hand it back to them for delivery. This was typically because the work our clients did was either very technical or proprietary, and they needed something custom designed for them. Since our expertise is in how adults learn, and particularly how adults in the workplace learn (where behavior change is the expected outcome), we had the pleasure of working in all sorts of industries and for companies you have never heard of like a cheese processing plant in New Jersey, a startup medical company founded by one of the original founders of WebMD in Atlanta,
a 15-store kitchen wares retailer in Connecticut (think Williams Sonoma, but on a much smaller scale) that was doubling its number of retail outlets in one year, the precursor to VMware in Massachusetts, a twenty-year-old, UK-based, global insurance broker that had never had a training department before, and many, many more. If you are interested, you can go to our home page and see some of the logos of the more recognizable companies.
During this time we crisscrossed the US speaking at many industry conferences which were focused on training, adult learning, human resources, and organizational development, helping others to learn how to take knowledge from SME’s heads and turn it into a curriculum, how to design fair and legally valid tests administered post-training, and how to ensure you are designing a training program that actually gets at the root of a performance problem, not just a symptom. Additionally, we had two books published – how to be a successful one-person training department since many of our clients were just that, and how to design a blended learning approach to workplace training.
PIVOT
It was also during this time that we completed our SECOND PIVOT into Virtual Instructor Led Training, or vILT. While the focus on instructional design stayed true, the delivery mechanism changed. Throughout the nineties and first few years of this century the only option was classroom-based training. But with the advent of the internet and computers at every desk, and the development of WebEx (which was the front-runner in synchronously delivered training, followed by many others), we saw the potential for global companies to embrace the use of vILT to cut costs and still provide high-quality training in a “classroom” environment.
From about 2002 to 2015 The Training Doctor specialized in designing virtual instructor-led training curriculums for many Fortune 500 organizations that had global footprints. This became the expertise we were most known for since designing engaging, interactive, online learning to a group of people who are all sitting alone at their desks is no easy feat. Especially when the end goal is to get those people to change their behavior as a result of participating.
Virtual Instructor-Led Training is the format that pulled together all our history and skills: facilitation, design, adult learning theory + radio and television training (because as hard as it is to design for vILT, it’s even harder to be the facilitator).
As an aside, you might be interested in learning about the pivot we DIDN’T make - which was NOT giving the time of day to eLearning which was all the rage in the late nineties. eLearning – in our opinion – is not effective for learners or clients, for a number of reasons: it’s largely self-study and we know that most people are not self-directed… there is no one to ask questions of… back in the 90’s and early 2000’s it was very linear and real-life is not linear, so it wasn’t teaching “real world”… the completion rates are abysmal… adults are collaborative learners and there is no collaboration with a computer… the cost and time to “program” are astronomical… and the maintenance to ensure content is up-to-date can be cumbersome or neglected. vILT overcomes all of these faults, which is why we embraced this form of learning via computer.
PIROUETTE
Our last pivot was more of a pirouette which occurred in 2015. We now focus solely on the design of leadership development to help organizations to develop leadership pipelines and bring their future leaders “up” from within. Throughout our 15+ years of designing custom curriculums via vILT two topics were consistent: sales and leadership. And what we saw large, well monied, reputable organizations doing in the realm of leadership was wrong, completely wrong. And we were PART OF THE PROBLEM.
You cannot teach someone to be a coach in a 2-hour coaching course with a breakout for roleplay. You cannot teach someone to be emotionally intelligent in a class. It’s impossible to learn to manage stakeholders if people aren’t out in the organization interacting with their stakeholders learning what their values and needs are.
Yes, there is a time and place for classroom (or eLearning) – such as when learning facts, underlying rules, and how-to, but leadership is a behavior and changing people’s behavior is an experiential process done over time and approached in many ways.
Now, in our 30th year, we are committed to forestalling the leadership development crisis that companies have fallen victim to over the last few decades. Our exclusive focus (and passion) is helping small to medium-sized organizations to create a leadership pipeline by having a development strategy that starts when an employee walks in the door. Some of our unique techniques include experiential learning, job visitations, mixed cohorts of learners, and other proven development strategies that you won’t find in “off the shelf” leadership development or a one-and-done course.
If you think we can assist your organization – please give us a call or you can download an overview of our process here.
Three Predictions for Workplace Training - Post Corona Virus
Across the world, the universe of the “workplace” has suffered a stunning blow in the last few months and many industries and companies will come back as a contracted version of their former selves. One department that is likely to take a hit is training and professional development. Here are my predictions for what T+D will look like in the coming few years.
Note: This article was originally published by Training Industry Magazine.
Prediction #1 virtual training will really take off – for 2 reasons
As a consultant who specialized in designing and delivering virtual training for about 15 years, it always amazed me when I encountered a client to whom it was all new; but I had one or two clients such as this each year. There are two important reasons why I predict virtual training will become more in demand than ever going forward. (Note: Virtual training is conducted live, with other participants and a facilitator, as opposed to distance learning or e-learning, which is really self-study,)
First, now that many companies have made the switch to work-from-home (WFH) they realize it’s not as impossible as they feared. One of our clients is a call center who finally started work-from-home options due to the virus. A call center customer service rep is definitely not a role that requires sitting with others in a central location – but the client was simply resistant to the idea of WFH. Now that they realize people can work from home, it’s not such a hard sell to get them to accept people learning from home as well.
The second reason virtual training will take off is because it is so affordable. Post-corona virus, those companies that are still in business are going to have to use their resources wisely. During the Great Recession I managed a new-hire on-boarding process for a client for five years. We onboarded approximately 300 people, in 10-12 groups, throughout the year, all virtually. Virtual training is convenient, affordable, and logistically a lot simpler.
There are also a number of reasons why virtual learning is a preferable methodology for adult learners, such as spaced learning and built-in time for reflection – but that is fodder for another article.
Prediction #2 companies will realize the value and necessity of cross-training
When I first became a consultant in the early 1990’s, one of the first projects I worked on was a cross-training project for a manufacturing firm in which everyone on the manufacturing floor was “upskilled” (to upskill means to teach a current employee additional skills) to be able to backfill at least two other positions.
The curriculum was designed to require them to learn five new topics in total, but the remaining three topics were allowed to be knowledge-based (such as understanding more about procurement or finance) as opposed to skill-based. The objective of the training was to have each employee paying the company back in multiple ways. For example, a machinist who had additional training in finance was more likely to complete routine maintenance knowing that the cost of maintenance vs. repair was enormous.
I thought the “multiple skills” idea was quite brilliant and have been amazed, over the course of my career, by how few companies do it. What is more prevalent in training – especially in the last twenty years – is training for depth, not breadth. If someone enters a company in a finance role, more than likely all their company sponsored training will be focused solely on finance. They will never be exposed to marketing or HR or operations. Through training, companies have kept employees in silos and by doing so they have hobbled their agility. Companies will be forced to lay off their over-abundance of marketers (for example) while simultaneously hiring salespeople because not one of those marketers was cross trained in sales.
This shuffling of people like pieces on a chess board has all sorts of negative ramifications, such as recruiting costs and a loss of company history / knowledge; but again, that is fodder for a different article.
Prediction #3 – subject-matter-experts will be more in demand as trainers than ever before
Having been a consultant for nearly thirty years, I have seen this pendulum swing back and forth a few times. First there are fully staffed, centralized training departments who run training like its own business with marketing and sales, delivery of a product / service, and requests for feedback. Then an economic shakeup swings the pendulum to focus on what is truly needed for individuals to learn and that is the transfer of business-critical knowledge from those who have it to those who do not. This often means direct contact between subject matter experts (SMEs) and newbies, eliminating the “middle-man” of the training department.
Training and development has always been seen as a cost-center (which it is not) and is always one of the last functions to be brought back online after an economic downturn. But a lack of a training department doesn’t stop the need for training such as new-hire onboarding or skill-specific training. In the coming years, companies will redeploy resources and the training will more than likely be done by individuals who are subject matter experts.
While using SMEs as trainers is a great cost-saving tactic, it doesn’t result in the best training outcomes. SMEs aren’t knowledgeable about the best ways to transmit content to learners (hint: lectures are not the way), and they tend to start at a much higher-level of capability than their audience because they forget what it was like to be new and unskilled. They have the “curse of knowledge,” as this 2017 TICE article explains. The best way to utilize SMEs as trainers could be an article - or a book - all its own.
As business returns to “normal,” companies will be altered in many ways. Underlying those changes will be the need for cost-savings and efficiencies which can be achieved, in the realm of training and development, through virtual training, cross-training, and using subject-matter-experts as the deliverers of training. The next decade will see a “bold new future” for training and professional development; will your organization be ready to adapt?
Interview with Darlene Christopher, author
the-successful-virtual-classroom-book-cover
The Successful Virtual Classroom by Darlene Christopher
What motivated you to write this book?
I think that delivering training via virtual classrooms offers so much potential to organizations in terms of the ability to scale the delivery of training to dispersed audiences. The books I found on virtual classroom training focused on the "what" of virtual classroom training but I felt there was more to be explored in terms of the "how" so I decided to write about it.
I also included a chapter focused on delivering virtual training to global audiences since globalization is a growing trend affecting many organizations, yet little has been written about it.
If you could distill your message down to just one - what would it be?
Delivering training programs in a virtual classroom requires adjustments in two key areas in order to engage a live online audience: content and facilitation. Adjusting your content and facilitation techniques takes some time, but in return it saves travel time and cost for both the enterprise and learner.
How can trainers use this book to assist them in the work that they do?
The goal of this book is to provide facilitators and other training professionals with the tools and techniques to confidently design and facilitate engaging virtual programs. A supporting framework - the PREP model (plan, rehearse, execute, and post-session review) - is covered in detail.
The book is also filled with tools, checklists, and worksheets-as well as case studies from Oracle, UPS, and more. I aimed to make the book as practical as possible and I hope that training professionals will find the tips, sample exercises and icebreakers and real-world examples directly applicable to their work. 4
Darlene Christopher, Senior Knowledge & Learning Officer. World Bank