How many times do you give employees training on the same topic? If you answer "more than once" I'll be shocked. How long did it take you to learn to ride a bike? Drive a car? Log in to your voicemail?

Moving from conscious incompetence to unconscious competence takes many, many exposures, but for some reason, in training, we take the one-and-done approach.

Need to learn to coach your employees? Take this four-hour class! Want to improve your close-rate on sales calls? Here's a 40-minute online tutorial!

Giving folks exposure to information is NOT training. (I don't have to tell you that.) Yet that's how most training is conducted.