Too often we isolate ourselves and think that we are the only organization that has a particular problem; for instance, quality control issues or the need for sales training on a particular piece of equipment that your company resells. We put a lot of time and effort in to creating a “customized” training program when, in all likelihood, that training program has already been created by somebody else.

Suppliers

Many suppliers already have training programs in place to train their own workforce. Simply ask if you can borrow their programs or perhaps pay a fee to use them with your employees. Often, it is possible to have your supplier-company salesperson or another representative provide the training for you. Case in point: a retail organization wanted to train its store clerks in athletic footwear construction and the best use of each brand or style of footwear so that they could be more responsive to customer needs. The first thing the operations manager of the retailer did was call all eight salespeople at the athletic footwear, manufacturers, and ask what resources were available that the retailer could have or borrow. All eight footwear manufacturers were eager to provide information and assistance with the training project. In fact, all eight salespeople came in on the same day, in one-hour blocks, to present what they felt the clerks should know about their particular brand of footwear and how it was different from the other manufacturers.

Another example comes from a restaurant trying to increase its dining checks by increasing the level of liquor sales per party. The focus was on wines and how they complemented the various menu items. One liquor salesman, in particular, had a passion for wine and was thrilled to be asked to provide a 90-minute workshop for the restaurant's employees on the different types of wines and the different menu items that they complemented. The salesperson did the training on his own time, certainly with the expectation that his sales would increase if the restaurant’s retailing of wine increased, but also because he was thrilled to talk about something he really loved.

So first: think about how your suppliers can provide you with training or training resources.

Client Companies

Another approach is to look to your client-companies – perhaps your clients have already solved the challenge of lean manufacturing in their organization and would be happy to include your employees in the training that they already offer, or to loan their trainers to your organization to conduct the same type of training. Don’t think of yourself as isolated and trying to solve a problem that is unique to your organization because 80% of the time it is not unique – pick up the phone and call a few of your clients to see if they have faced (and surmounted) the same challenges.

Cooperative Relationships

The last suggestion is to actively seek out similar companies in your industry. As an example, a southeastern state found itself with under-qualified bridge and road inspectors due to an early retirement package offered by the state. The employees that were left did not have as many years experience on the job and no longer had mentors from whom to learn. The state realized it had to create a new training process, but was wise enough to realize it could not be the only state in the nation with that need. So the state’s transportation commissioner called 30 of his colleagues across the US and asked them if they had encountered the same challenge. Of the 30 colleagues contacted, two offered their training program (materials) in their entirety to use as a model or to use carte blanche.

Before attempting to solve a “training problem” in your organization think creatively and cooperatively about who else might also have the need and has perhaps already solved it for you. Very often you will find that you have resources and support at your disposal, quite in abundance, simply for the asking.