We are obsessed with time - let's embrace that

Apparently we are obsessed with time - how to save it, how not to waste it.

Just this week we saw two new book titles:T weet this! Manage your Twitter account in 30 minutes a day or less, and Learn Marketing with Social Media in 7 Days

Both books immediately grabbed our attention. Wow! That sounds easy! quick! do-able!

Sooooo what's the lesson we can learn from this?

Answer: What a great way to market our training!  Don't just title your class "PowerPoint for Beginners," name it "Be a PowerPoint Pro by Tomorrow!"  Instead of "Executive Coaching Conversations," name it "Quick Hit Feedback Tips for Unbeatable Performance."