Whose behavior are we modifying, exactly?

For professionals who are concerned with changing behavior, we found this tabletop sign on the deck at Pebble Beach amusing.  The amusing part is not what the sign says (although that IS amusing) but really the fact that the sign is intended to train US, the humans. It gives a "mission" a "purpose" and a "rationale" and really makes us want to buy-in to helping the restaurant achieve its goals!