Day 3

If you work in an industry that has a number of specialized and unique facets, consider appointing specialists so that not everyone in the organization needs to know everything about the unique process.  Instead, every time a question or concern comes up from a customer or vendor, it would be handled by the specialist. For example, a risk insurer offered seldom-purchased coverage for yachts, private jets, and truck fleets.  Each line of coverage had one individual who understood its intricacies and knew how to write a policy. If a “regular” salesperson encountered a client who needed coverage in one of the areas, they simply called “the specialist.”