Creating Training That Appeals to Teens

We just read an interesting article in a Silicon Valley newspaper about a food service company that staffs boardwalk concessions stands all over the US (20  in total). The company, Whitings Foods, employs 250 young people (ages 16 - 21) in the summer months.

Training is conducted via: YouTube video (launched from the cash register no less!)Text Message, Web Pages

The VP of Human Resources says the key to developing a productive and hospitable workforce is training new employees using high-tech media that teenagers can relate to - such as cell phones and the internet.