When is a cookbook training?

Rachel Ray has just released a new cookbook titled Look and Cook. The review says:

Packed with 200 never-before-published recipes and 600 four-color photographs. The first 170 recipes have step-by-step instructive color photographs, which makes cooking foolproof. The book also has recipes that are demo'd online in real time videos hosted on foodnetwork.com.

Huh. Sounds like a self-study training manual to us.