Incentivize your training - a great model

On September 29 a concert was held in New York City's Central Park to bring awareness to worldwide issues such as disease, poverty and lack of drinking water. 

The concert was free and 60,000 people attended BUT they had to earn the right to attend. First, they had to register at a website. Then, they had to earn points to get in to a lottery to be awarded the free tickets. They earned points by watching various videos on the issues above and / or then forwarding those important messages to their friends via Facebook or Twitter.

What a GREAT model for making your training viral! Especially when you are constrained by having to disseminate your learning through asynchronous methods (in other words, people will engage in the learning on their own time and schedule).  Why not have prizes or awards for completing the training and certain tasks along the way?

If you'd like to read more about the concert, click here